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About Us

We are a group of piano wholesalers, producers, and professionals dedicated to growing a strong and successful piano industry.

Join us this January for our first PIPPA event! Register here.


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Joe DeFio

Program Director

Joe DeFio has been working within the piano industry since 1968 and has been involved with most phases of the business i.e. wholesale, retail, and manufacturing. Just recently he was called a "piano guru" in an article in a well known publication, Music Inc Magazine, and recently was asked to participate with building a new piano brand and factory in Africa. Most recently Joe was instrumental for bringing the Hailun Piano brand to the forefront in the USA  and making it a brand to be a force in the market.

Joe  has been a professional musician for a half century and has played in more venues big and small that he can remember. Joe  turned pro when he was 14, joining an 11 year-old drummer and a 16 year-old sax player to perform at private events and Italian restaurants. Since then he has found a way to juggle his love for performing with a very successful piano industry track record. He is a  musician and lover of the piano industry equally.  


Joanna Barajas

Program Coordinator

Joanna Ruiz, a very talented forward thinking "piano lady" who has been working on successful projects for the last 7 years. She knows a little bit of everything when it comes to the piano business. She has been involved in wholesale, retail, and the manufacturing end of the piano business. Joanna is very excited for this event and is a huge supporter of uniting the piano industry to strengthen its future. 

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Hannah Beckett

Council Member

Hannah Beckett is the current Publisher and Editor for She is also a professional piano technician with over fifteen years of experience in the industry and is the Executive Director of the Professional Piano Technicians Network (, an online educational resource for piano technicians worldwide. She is passionate about uniting all areas of the piano industry for the betterment of the instrument and the continued enjoyment of music. 


Laura Rose-Grabinski

Communications Director

Laura Rose-Grabinski, a communications & marketing specialist, has been working in the piano industry for 3 years.

Laura, a classically trained Cellist, is a supporter of the arts and loves to share the joy of music with others.

“The piano as a medium for expression is a whole world by itself. No other instrument can fill or replace its own say in the world of emotion, sentiment, poetry, imagery, and fancy.”

— Leopold Godowsky

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